2. How is the information collected?

BBM does not collect any personal data through this website unless you provided us the information yourself. Personal data is defined as “any information relating to an identified or identifiable natural person”. BBM solely collects and processes the personal data to deliver the services or information requested by you.   

By browsing on our website some information may be collected passively, meaning without your active involvement, by way of certain tools such as IP addresses, cookies, internet labels and clickstream data. This information is only processed to support technical decisions and for statistical purposes, never to identify individuals.

You have the right to access personal data related to you and registered in our files. If needed you may request for the rectification of the data. If so, please contact us via info@bb-m.be.

What is the purpose of the data gathering?
We collect data for marketing and research purposes, to execute the services, to improve the website, to communicate with members/dentists/oral care professionals/students/others, to send newsletters.

What is the legal basis of the data collection?
To prepare or execute a contract or the services. Information with regards to the browser, the device type and the IP address is derived from cookies, accepted by the users when entering a website. The BBM-website uses “cookies” to help you personalise your online browsing experience. A cookie is a text file placed on your hard disk by a webpage server. Cookies cannot be used to run programs or to place viruses on your computer.

Cookies are solely assigned to you and can only be read by a webserver in the domain that provided you with the cookie.

One of the main purposes of cookies is to offer you a useful tool to save time. The purpose of a cookie is to inform the webserver of your return to a specific page. For instance, if you personalise a BBM-page or if you register to the BBM website or services, a BBM cookie will help you to remember your personal information during the next visits. This simplifies your personal data storage process such as login name, information etc. If you return to the same BBM-website, the information provided earlier may be retrieved so you can easily use the BBM-functions amended by you.

You have the option to accept or reject cookies.
Most web browsers automatically accept cookies, but most often you can change your browser settings in order to reject cookies if so preferred by you. If you choose to reject cookies it is possible that you may no longer benefit from some interactive functions of the BBM services or websites.

Hotjar identifies the UX Enterprise name: Hotjar legal@hotjar.com

3. With whom is the personal data shared?

BBM solely collects and processes the personal data to deliver your requested services or information. BBM will collect your name and email address and function to allow you logging in on your personal account and/or to transfer the information to an external enterprise sending newsletters on our behalf. BBM does not sell, rent, or lease its lists to third parties.

BBM may contact you from time to time on behalf of certain business partners to present you an offer that may be useful to you. In such cases your unique personal data (e-mail, name, phone number, function) will not be transferred to such third party. BBM may share data with reliable partners to allow for statistical analyses, to send you e-mails or mail, to arrange its customer service. Third parties may not use your personal data, unless to execute its services on behalf of BBM and they will be required to keep your information confidential.

4. How is the data protected?  

BBM protects your data against unauthorised access, use or disclosure. BBM will store your personal data submitted to the computer server in a controlled, secured storage, protected against unauthorised access, use or disclosure. If personal information (such as credit card number) is sent to other websites, the data will be protected using code, such as the Secure Socket Layer (SSL) -protocol. • It is ensured no data will be disclosed – so meaning made publicly available or fall into the wrong hands.
• The integrity of the data is protected, meaning the data cannot easily be changed or deleted. • Prevention of loss of data by periodically providing in a back-up.

5. What are the user’s right?

Following the GDPR the following rights are applicable:

1. Right of access

Each user and visitor of whom data is collected has the right to request access to and to review his information. He may also review how his data is processed.

2. Right of rectification

After accessing the data, the user has the right let the personal data be rectified, completed or deleted.  

3. Right to be forgotten

The user has the right to be erased from all systems and databases.

4. Right to lodge a complaint

The user always has the right to lodge a complaint with the Privacy commission if he is of the opinion that the personal data is collected and processed unlawfully.

5. Right to object

Each user and visitor of whom personal data is collected has the right to object to the processing of such data.

6. Right to restriction of processing

The data subject has the right to restrict the processing of his personal data (temporarily).

7. Right to data portability

The data subject has the right to transfer his personal data to another controller.

8. Right to object to decisions based on automated processing

The user has the right not to be subject to a decision based on automated profiling.

6. Is automated decision-making used?

The existence of profiling or automated decision-making should be mentioned in the privacy policy of the organisation. It is required to explain the decision-making, share meaningful information about the logic involved, as well as the envisaged consequences of such processing for the data subjects.